Sponsor

“NASCAR-style brand sponsorship for your everyday life. You wear the patches, read the reads, hit the activations. Brands pay CPM. Your barista is confused. You get a quarterly bonus if you sigh audibly on the L train.”

The Problem

You currently generate $0.00 in CPM every time you groan walking up the F train stairs, pour a coffee, or open the fridge and stare. Meanwhile NASCAR drivers wear $11M jumpsuits to drive in a circle. There is real money on the table. The table is you.

The Solution

We turn you into a fully sponsored athlete-of-life. Patches on the fit. Reads in the ear. Activations at the bodega. You hit your KPIs, you eat. You miss them, we move the Liquid Death patch to your roommate.

Patch Placement · Q3 Kit

The Live Sponsor Read

Geofence triggers a script in your earbud. You repeat verbatim. Bonus for eye contact. Double bonus if anyone within 6 feet asks “what did you just say.”

Quarterly Earnings

Pricing (for talent)

TAM

The Ask

$7M seed for: a 3-person ad ops team, an in-house tailor, an FTC lawyer who will quit in month 4, and one real NASCAR consultant who cannot believe this is his job now.

Series A pitch:“We’re Cameo, except the celebrity is just a guy on the L train doing the bit unprompted.”